The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
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Topics: Custom folder, Marketing, Document folders, document holders
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
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Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
You know the old saying "if you want something done right do it yourself"; maybe that was true in the past but in these complicated times it should be changed to "if you want something done right hire a professional".
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Topics: Advertising, Marketing, saving money, marketing campaign, return on investment
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
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Topics: Brochure Printing, Business Printing, saving money, Booklets, brochures, printing
The battle for eyeballs and impressions continues daily. Banner ads, billboards, Internet, newspapers, television, direct mail; businesses everywhere battle to keep their brand in front of clients and prospects.
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I was throwing away an envelope the other day and the postmark made me stop; the postage was $0.83; not that big of a deal if I was the only one receiving the letter but it was a form letter that probably went to thousands of people. $0.83 multiplied by thousands turns into real money pretty quick.
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Topics: Business Printing, Save money, Reduce cost, envelope printing, mailing services
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
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Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.
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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures
So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.
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Topics: Business Printing, Advertising, Marketing, branding
Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
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Topics: Advertising, Marketing, Promotional advertising, branding