Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Printing is essential for Scott Brown or any branding revolution
Posted by Jack Valentine on Fri, Feb 26, 2010 @ 11:36 AM
Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers
Promotional advertising works even when you're doing laundry
Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing
Topics: Business Printing, Custom folder, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, document holders, Presentation folder
Promotional merchandise; why low-tech thrives in a high-tech world
Posted by Jack Valentine on Thu, Oct 8, 2009 @ 21:59 PM
Print advertising is dead, they say. Conde Nast is closing magazines because of plummeting ad pages. Newspapers are shrinking into pamphlets, and quite frankly, it's a miracle there's even a physical phone book with Yellow Pages ads anymore.
Topics: Pocket folders, promotional merchandise, Document folders, presentation folders, promotional calendars, printed folders, Simpsons ride, matchbook collecting
Document folders; cross sell other products and services
Posted by Chris Higgins on Mon, Jul 13, 2009 @ 22:58 PM
The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Topics: Custom folder, Marketing, Document folders, document holders
Pocket folders; product packaging for the information age
Posted by Chris Higgins on Sun, May 31, 2009 @ 14:23 PM
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
Custom folders; keep your brand in the clients hand
Posted by Chris Higgins on Wed, Feb 4, 2009 @ 20:15 PM
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.
Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder
Document folders lost? | Keep track of your stuff!!
Posted by Chris Higgins on Wed, Dec 24, 2008 @ 13:26 PM
It was a strange call, a customer wanted to know where his document folders were. We quickly looked up his order history and realized he hadn't ordered document folders in almost a year. The real surprise was when we realized the folders he was looking for had been delivered almost a year ago. Four pallets, 40,000 folders, and he had no idea what had happened to them; didn't believe the delivery had been made. Even after showing him the P.O.D. - proof of delivery- that clearly showed not only were the folders delivered but he signed for them he wasn't convinced.
Topics: Save money, Document folders, Reduce cost, inventory control, Distribution