Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

How A Title Settlement Company Uses A Document Folder As a Marketing Tool

Posted by Chris Higgins on Mon, Feb 17, 2014 @ 07:00 AM

Purchase of a new property is an exciting time for home buyers. When that closing date finally arrives, there are a lot of things to keep track of and a lot of paperwork to complete. If you're the title settlement company assisting in the transaction, it can be difficult to help your clients while still taking the opportunity to market your brand.

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Topics: Document folders, accordion folder, Custom Real Estate Folders

A Close Look: Document Folder

Posted by Chris Higgins on Fri, Feb 7, 2014 @ 07:00 AM

First impressions count. But too often business owners focus on personal impressions without thinking about the impression their company is leaving. Brand reputation isn't just about your website and company social media. It's also about timeless objectives, like customer satisfaction and referrals that occur when you are able to leave a lasting and favorable impression on a customer.

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Topics: Document folders, branded promotional items, real estate folders

Transition Folders Help Hospitals Improve the Patient Experience

Posted by Chris Higgins on Wed, Nov 13, 2013 @ 09:42 AM

Cheryl slid into her oversized chair and looked at the piles of papers on her desk. Only two hours left in the day, then she needed to finish packing and catch the flight for the hospital administrators conference.

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Topics: Document folders, hospital records folder, accordion folder

Travel Agents Stand Out With A Travel Document Holder

Posted by Chris Higgins on Mon, Oct 28, 2013 @ 10:18 AM

Corporate and vacation travel planning is a relentlessly competitive field where you need to set your business apart not only from other travel planning services, but price-based competition via a growing number of Internet travel sites and marketing email offers.

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Topics: Advertising, Document folders, document holders, travel document holders

7 Ways Market Your Brand With Document Folders

Posted by Chris Higgins on Wed, Sep 18, 2013 @ 07:00 AM

Sometimes it's easy to forget that literally every item you send out with your company's logo on it is also a piece of merchandizing. Even the most utilitarian of branded items still act as brand ambassadors, carrying your name, logo, and message to everyone who sees it.

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Topics: Custom folder, Document folders, document holders

Presentation Folders: Today's Best Dressed Sales Presentation

Posted by Jody Raines on Thu, Feb 24, 2011 @ 13:41 PM

Presentation folders can make a great impression when your sales team has a meeting with a prospective client.   Salespeople understand the importance of a great first impression.  Showing up on time, professionally dressed, having a firm handshake are all reasons that you hired them.  When they walk into that big meeting you  want them to be prepared.   

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Topics: accordion folders, Document folders, hospital records folder

How To Improve Hospital Customer Rating With Accordion Files

Posted by Jody Raines on Wed, Feb 9, 2011 @ 00:07 AM

Hospitals and medical institutions are competing for patients.  In a tough economy, elective procedures are ignored and even covered medical procedures may be put on hold due to higher and higher co-pays and lower insurance coverage.  Medical facilities are forced to compete for a larger share of a smaller pool of medical expenditures. 

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Topics: accordion folders, Document folders, hospital records folder

Printing magnifies your message beyond your wildest imagination

Posted by Jack Valentine on Wed, Oct 6, 2010 @ 23:43 PM

I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.

However, businesses can learn a lot about generating publicity from both of them.

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Topics: Booklet Printing, Business Printing, Promotional advertising, Document folders, marketing campaign, Scott Brown, lawn signs, Presentation folder, Red Sox, Custom posters

Printing is the most gorgeous form of advertising

Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM

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Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America

Marketing and branding the Boston Red Sox way

Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.

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Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox