The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Document folders; cross sell other products and services
Posted by Chris Higgins on Mon, Jul 13, 2009 @ 22:58 PM
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Topics: Custom folder, Marketing, Document folders, document holders
Pocket folders; product packaging for the information age
Posted by Chris Higgins on Sun, May 31, 2009 @ 14:23 PM
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
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Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder
Presentation Folders; 5 tips before ordering
Posted by Chris Higgins on Sun, Feb 22, 2009 @ 19:22 PM
Presentation folders are a great way to promote your business and present a professional image, to make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.
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Topics: document holders, Presentation folder
Business printing | Using a distributor is like going to Walmart
Posted by Chris Higgins on Wed, Dec 17, 2008 @ 22:54 PM
For some reason many businesses that buy printing think they are better off dealing directly with the manufacturer. they believe that if they are not buying direct from the factory then they are dealing with a broker and paying more.
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Now the sentiment is one thing but the reality is another. with the exception of apple picking where you actually drive to the orchard and pay for the privilege of picking your own apples, almost everything you buy comes through a distribution channel that reduces the cost. Take the apple picking example: you can stop at the market (distributor, retailer, broker call it what you want) and buy a bag of apples for $5. Or you can go the direct route spend half a day in the car with the family, drive for an hour and pay $30 to pick your own. When you add in the gas and time, the cost can approach $100. Obviously you get a lot more in terms of family time and relaxation but when all you want is apples using the local distributor (market) costs a heck of a lot less.
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Topics: Business Printing, saving money, document holders, desk pad calendars, custom stationary, Walmart