Among the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card. Simple, inexpensive, easy to carry, and expected in any encounter, the ubiquitous business card is your brand image in your pocket. It's probably the most common form of brand advertising, and your most common marketing opportunity. It's the staple in the stable of your business printing.
Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
Topics: Business Printing, Advertising, Promotional advertising, document holders, presentation folders, Presentation folder
I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.
Topics: Advertising, Marketing, Promotional advertising, return on investment
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work
Topics: Brochure Printing, Business Printing, Promotional advertising, Printed brochures, brochure printers
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing
Topics: Business Printing, Custom folder, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, document holders, Presentation folder
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.
Topics: Advertising, Marketing, Promotional advertising, branding
