Everyone likes something for free – that’s just human nature. Businesses that want to excel and achieve both greater customer loyalty and greater profits know that the best way to tap into that desire for freebies is to offer promotional items that their customers will find useful.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Now that's the $600,000 question, isn't it? Why do potential clients hang onto an item bearing your logo and contact information?
Keeping the lines of communication open is a key responsibility of a human resources department. Making sure employees are up to date on policy changes, new benefits and other company-related information is a critical apart of keeping morale – and productivity – at their highest.
Purchase of a new property is an exciting time for home buyers. When that closing date finally arrives, there are a lot of things to keep track of and a lot of paperwork to complete. If you're the title settlement company assisting in the transaction, it can be difficult to help your clients while still taking the opportunity to market your brand.
In general, any time you have an opportunity to come in contact with a customer, that’s an opportunity to build your brand and build the relationship you have with that customer. One of the best ways to satisfy customers and build your own reputation as a helpful resource is by identifying a problem and then offering a simple – preferably free – solution.
First impressions count. But too often business owners focus on personal impressions without thinking about the impression their company is leaving. Brand reputation isn't just about your website and company social media. It's also about timeless objectives, like customer satisfaction and referrals that occur when you are able to leave a lasting and favorable impression on a customer.
Showing clients the value you can bring to a situation is at the heart of everything you do, but that doesn't make it easy to accomplish. That's particularly true when you are trying to market a service—something that can't be poked or prodded, tried on or test driven, at least not in the traditional sense. If your primary business is to provide a professional service, presentation becomes all the more critical.
Title companies perform a vital service for homeowners, offering significant peace of mind by providing assurance that they own their homes free and clear. But after the sale, unless an issue arises regarding the title, the title company and the invaluable service it provides can be quickly forgotten. That means that when it comes time to hire a company in the future, you have little guarantee that your name will be remembered. As a result, it’s difficult for title companies to develop long-lasting customer loyalty among consumers.