How would you like a sales team that promoted your product, your service, your entire company at all hours of the day and night, targeting people who are most likely to become actual customers and extolling your company’s virtues – all without drawing a salary, medical benefits or other costly perks? Sound too good to be true? Not so – that’s what happens every time a customer tells someone else about what a great experience they had with your company and how much they love your product, and recommends they use it too.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
If you manage an athletic league, you know all about competition when it comes to sports. But you probably also know how competitive it can be to get some attention from the media and even from your community. In today’s increasingly competitive and fast-paced world, attracting the kind of attention you need to build your team is more than a little challenging. The key to increasing awareness is to think like a company and create a memorable brand image that makes promotion, training and orientation a snap.
In recent years, the news has been full of stories about medical errors and the serious – even deadly – impact they may have. Although many people are familiar with stories about errors that occur during hospitalization, some of the most common errors occur after patients have been discharged. These errors are due largely to communication errors between doctors and patients, primarily occurring when patients misunderstand discharge instructions, don’t follow instructions correctly or forget them entirely. In fact, a recent study from Yale-New Haven Hospital revealed that three out of four patients left the hospital with incorrect prescriptions or did not understand the medications and their dosing instructions.
It's no secret that promotional products help increase brand awareness and influence consumers' buying behavior, but the extent of that influence may just surprise you. A ground-breaking 2013 study from the Advertising Specialty Institute (ASI) polled more than 7,000 consumers in metropolitan centers across several continents to gauge the true power of promotional products. Survey results indicate that promotional products deliver impressive advertiser recall, making them a powerful -- and cost-effective -- marketing tool.
According to the National Multifamily Housing Council (NMHC), the top 50 property management companies in the U.S. oversee anywhere from about 30,000 to nearly 200,000 units each year. That’s a lot of data to keep track of, and unless you have a few organizational tricks up your sleeve, you can wind up wasting a lot of resources.
From 1992 to 2010, the number of new products introduced each year in the U.S. grew from about 15,000 to more than 45,000, according to data from the USDA’s Economic Research Service. Since then, the number has continued to rise, which means it’s becoming increasingly difficult to attract new customers and develop a loyal customer base.
When you purchase promotional products as a means of advertising your business, you've got to think about how they'll be used especially if you're a B2B company. If you offer outerwear or shirts, there's a chance the apparel won't be worn in front of potential clients. The t-shirt you give to a referral source might just end up being worn while he or she goes shopping on the weekend which is great if your target is other consumers but if your target is specific business buyers, not so good.
As an investment firm, you’re selling a service – one that’s important for investors with both small and large sums to invest. And you probably are well aware that your firm is not alone; in fact, the world of professional investing can be extremely competitive. Thousands of firms of all sizes are vying for the business of the same customers you hope to attract. And that means you need to be able to demonstrate, in a way that’s meaningful and memorable, why your firm is the best choice. You need a compelling way to define your brand.
Going on a trip can be a lot of fun, but it can also involve a lot of paperwork – tickets, vouchers, coupons, itineraries – that the traveler has to keep track of. Making sure papers are kept easily accessible reduces your client’s hassles and anxieties and instead, lets them focus on the fun of taking a trip. Offering every client a document folder that’s clearly imprinted with your agency’s name and contact information helps them by keeping papers organized, and it helps you by promoting your agency as a helpful solutions provider, ready to make your clients’ lives easier.
No one is born knowing how to organize. Sure, it may seem like some people are just “naturally” more organized than others, but organization is a learned behavior, and the sooner it’s learned, the more deeply ingrained and useful the skill will be. That’s why so many education and youth programs are turning to accordion folders to help students – and parents – stay more organized and productive.
Marketing your business using promotional products certainly helps increase name awareness and drive referrals. One of the most cost efficient specialty items is customized notepads. This product is extremely versatile and lend itself to tons of uses in the business world.