From 1992 to 2010, the number of new products introduced each year in the U.S. grew from about 15,000 to more than 45,000, according to data from the USDA’s Economic Research Service. Since then, the number has continued to rise, which means it’s becoming increasingly difficult to attract new customers and develop a loyal customer base.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Corporate and vacation travel planning is a relentlessly competitive field where you need to set your business apart not only from other travel planning services, but price-based competition via a growing number of Internet travel sites and marketing email offers.
Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.
The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.
“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.
When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.
You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.
While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.
If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.