Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Color Makes Your Printed Marketing More Effective

Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

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Topics: Advertising, Marketing, branding, branded promotional items

5 Tips To Creating A Powerful Brochure

Posted by Jody Raines on Thu, Jun 23, 2011 @ 13:30 PM

Your brochure is sometimes the lasting impression that a customer has about your company.  It can create a positive image or poor image, dependent upon how well it's put together. 

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Topics: Brochure Printing, branding, Printed brochures, recycled papers

3 Rules For Logo Use In Printing And Branding

Posted by Jody Raines on Thu, Jun 9, 2011 @ 10:25 AM

Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration.  The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.

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Topics: branding, brochures, printing, promotional items

How To Manage Inventory: Corporate Printed And Promotional Items

Posted by Jody Raines on Wed, Feb 2, 2011 @ 12:59 PM

Corporate approved promo items can be a cause of wasted time, conflict and ultimately
frustration for corporate marketing and staff in the field.  The field team doesn’t want to have to check in with corporate to get permission to create materials.  Corporate is charged with maintaining the integrity of the brand, and may not have the time to deal with multiple requests coming in from the field.  It’s an ongoing dilemma. 

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Topics: company store, corporate store, branding, brochures

Business cards: Powerful pocket sized branding

Posted by Robert Higgins on Sat, May 29, 2010 @ 11:51 AM

Among  the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card.    Simple, inexpensive, easy to carry, and expected in any encounter,  the ubiquitous business card is your brand image in your pocket.  It's probably the most common form of brand advertising, and your most common marketing opportunity.   It's the staple in the stable of your business printing

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Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work

Printing is the most gorgeous form of advertising

Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM

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Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America

Marketing and branding the Boston Red Sox way

Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.

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Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox

Printing is essential for Scott Brown or any branding revolution

Posted by Jack Valentine on Fri, Feb 26, 2010 @ 11:36 AM

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Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers

Boost Your Brand: An Ingenious Marketing Idea That Spreads The Word

Posted by Jack Valentine on Wed, Dec 16, 2009 @ 21:45 PM

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Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion

Printing Turns T Shirt Into Branding Opportunity

Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM

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Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work