Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Presentation Folders; Inexpensive Secondary Marketing

Posted by Chris Higgins on Sat, Nov 20, 2010 @ 15:36 PM

Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.

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Topics: Advertising, presentation folders, Presentation folder

Printing magnifies your message beyond your wildest imagination

Posted by Jack Valentine on Wed, Oct 6, 2010 @ 23:43 PM

I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.

However, businesses can learn a lot about generating publicity from both of them.

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Topics: Booklet Printing, Business Printing, Promotional advertising, Document folders, marketing campaign, Scott Brown, lawn signs, Presentation folder, Red Sox, Custom posters

Presentation Folders; Promote Your Brand Every chance you get

Posted by Chris Higgins on Thu, Apr 29, 2010 @ 10:53 AM

My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.

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Topics: Business Printing, Advertising, Promotional advertising, document holders, presentation folders, Presentation folder

Printing Turns T Shirt Into Branding Opportunity

Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM

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Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work

Promotional advertising works even when you're doing laundry

Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM

 The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.

The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.

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Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing

Pocket Folders Don't Bite; Bugs Do

Posted by Jack Valentine on Wed, Nov 4, 2009 @ 13:05 PM

On Flickr, the popular photo-sharing Website, a Pittsburgh artist known as "Mleak" has done some remarkably innovative work with corporate logos. She's taken the unprecedented step of turning live insects into promotional merchandise!
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Topics: Business Printing, Custom folder, Pocket folders, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, Document folders, document holders, Presentation folder

Pocket folders; product packaging for the information age

Posted by Chris Higgins on Sun, May 31, 2009 @ 14:23 PM

Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.

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Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder

Presentation Folders; 5 tips before ordering

Posted by Chris Higgins on Sun, Feb 22, 2009 @ 19:22 PM

Presentation folders are a great way to promote your business and present a professional image, to make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.

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Topics: document holders, Presentation folder

Custom folders; keep your brand in the clients hand

Posted by Chris Higgins on Wed, Feb 4, 2009 @ 20:15 PM

Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.

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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder