Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Successful Promotional Products Create Engagement!

Posted by Chris Higgins on Mon, Apr 21, 2014 @ 07:00 AM

"Engagement" has been one of the big watchwords in marketing lately, and for good reason. Today, it's no longer enough to simply have a brand that's widely-seen and well-known. When people are being bombarded with hundreds of marketing impressions a day, it takes more than that to create sales.

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Topics: Promotional advertising, accordion folder, promotional products

Three Ways To Get Closer To Your Leads With Great Promotional Items!

Posted by Chris Higgins on Mon, Apr 14, 2014 @ 07:00 AM

As "big data" becomes more important to businesses, and even small concerns start viewing their leads in chunks of hundreds or thousands of people, it becomes far too easy to overlook the all-important personal connection that ultimately drives sales.

After all, consumers today - both in B2C and B2B industries - are being inundated with more offers, from more companies, than at any other time in the history of media. Depending on which studies you pay attention to, the average buyer is exposed to hundreds or even thousands of ads every day.

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Topics: Promotional advertising, promotional merchandise, promo items

How Smart Companies Are Using Promotional Products To Create Word Of Mouth

Posted by Chris Higgins on Fri, Mar 28, 2014 @ 07:00 AM

How would you like a sales team that promoted your product, your service, your entire company at all hours of the day and night, targeting people who are most likely to become actual customers and extolling your company’s virtues – all without drawing a salary, medical benefits or other costly perks? Sound too good to be true? Not so – that’s what happens every time a customer tells someone else about what a great experience they had with your company and how much they love your product, and recommends they use it too.

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Topics: Promotional advertising, accordion folder, promotional products

The Power of Promotional Products: Science Shows How Promo Product Benefit Your Brand

Posted by Chris Higgins on Wed, Mar 19, 2014 @ 08:00 AM

It's no secret that promotional products help increase brand awareness and influence consumers' buying behavior, but the extent of that influence may just surprise you. A ground-breaking 2013 study from the Advertising Specialty Institute (ASI) polled more than 7,000 consumers in metropolitan centers across several continents to gauge the true power of promotional products. Survey results indicate that promotional products deliver impressive advertiser recall, making them a powerful -- and cost-effective -- marketing tool

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Topics: Promotional advertising, promotional merchandise, promo items

Study Demonstrates Promotional Merchandise Creates High Level Of Customer Loyalty

Posted by Chris Higgins on Fri, Feb 28, 2014 @ 07:00 AM

Everyone likes something for free – that’s just human nature. Businesses that want to excel and achieve both greater customer loyalty and greater profits know that the best way to tap into that desire for freebies is to offer promotional items that their customers will find useful.

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Topics: Promotional advertising, promotional merchandise, promo items

What Gives A Promotional Product Staying Power?

Posted by Chris Higgins on Wed, Feb 26, 2014 @ 07:00 AM

Now that's the $600,000 question, isn't it? Why do potential clients hang onto an item bearing your logo and contact information?

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Topics: Promotional advertising, promo products, Customized Notepads

13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Chris Higgins on Wed, Jun 26, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?

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Topics: Promotional advertising, accordion folders, promotional items

Is Promotional Merchandise More Valuable Than A Super Bowl Ad?

Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM

Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products

Combine Promotional Merchandise With The Web For Big Results

Posted by Chris Higgins on Fri, Jan 25, 2013 @ 11:10 AM

The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.

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Topics: Advertising, Marketing, Promotional advertising, promotional merchandise, printed promotional items

Promotional Merchandise an Affordable, Form of Product Placement

Posted by Chris Higgins on Tue, Jun 19, 2012 @ 09:51 AM

For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.

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Topics: Promotional advertising, promotional merchandise, branded promotional items