Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

5 ways discharge folders can save hospitals big money

Posted by Chris Higgins on Tue, Nov 18, 2014 @ 08:30 AM

Are you looking for a cost-effective way to cut costs at your hospital, clinic, or other healthcare facility? Sturdy discharge folders can be one of the best investments you make!

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Topics: Custom folder, discharge folders, hospital discharge folders

7 Ways Market Your Brand With Document Folders

Posted by Chris Higgins on Wed, Sep 18, 2013 @ 07:00 AM

Sometimes it's easy to forget that literally every item you send out with your company's logo on it is also a piece of merchandizing. Even the most utilitarian of branded items still act as brand ambassadors, carrying your name, logo, and message to everyone who sees it.

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Topics: Custom folder, Document folders, document holders

5 Reasons An Accordion Folder Is A Great Way To Promote Your Brand

Posted by Chris Higgins on Sat, Aug 17, 2013 @ 07:00 AM

In numerous industries, businesses often need to present their clients and partners with a set of important documents, informational or promotional materials, and similar items. Rather than expecting the recipient to have their own place to store and organize these documents, many companies prefer to present these documents in a single tidy package consisting of a customized accordion folder with the company's name, logo, and contact information printed across it. An accordion folder has five essential attributes that make it an excellent way to contain and present your client's important documents while reinforcing their connection with your brand: customizing, organization, utility, durability, and re-use.

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Topics: Custom folder, branded promotional items, accordion folder

13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Fred Spring on Sat, Jul 6, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?

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Topics: Custom folder, accordion folders, hospital records folder

Color Your Way to Successful Promotional Marketing

Posted by Chris Higgins on Wed, Mar 28, 2012 @ 10:24 AM

If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.

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Topics: Advertising, Custom folder, Marketing, Promotional advertising, marketing campaign

Romance Your Customers - Variable Print And Promo Items

Posted by Jody Raines on Mon, Feb 7, 2011 @ 01:06 AM

Custom Designed portfolio mailers, promotional gifts and unique promotional items, when used creatively, can open doors that previously may have been closed.  Sometimes it takes a bit of romance to woo a customer, and what could be more impressive than a three dimensional, custom imprinted gift, tucked inside an especially printed box.  

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Topics: Custom folder, dimensional mailers, promo items

Promotional advertising works even when you're doing laundry

Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM

 The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.

The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.

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Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing

Pocket Folders Don't Bite; Bugs Do

Posted by Jack Valentine on Wed, Nov 4, 2009 @ 13:05 PM

On Flickr, the popular photo-sharing Website, a Pittsburgh artist known as "Mleak" has done some remarkably innovative work with corporate logos. She's taken the unprecedented step of turning live insects into promotional merchandise!
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Topics: Business Printing, Custom folder, Pocket folders, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, Document folders, document holders, Presentation folder

Document folders; cross sell other products and services

Posted by Chris Higgins on Mon, Jul 13, 2009 @ 22:58 PM

The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.

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Topics: Custom folder, Marketing, Document folders, document holders

Pocket folders; product packaging for the information age

Posted by Chris Higgins on Sun, May 31, 2009 @ 14:23 PM

Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.

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Topics: Advertising, Custom folder, Pocket folders, Marketing, Document folders, document holders, branding, Presentation folder