Presentation folders of any size are an everyday sight in today's business world, and most people don't give them a second thought. Presentation folders hold documents, and they probably seem like little more than fancy envelopes.
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Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression that you make can influence the end result. Creating a packet of information for prospective students can be challenging. Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon. Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.
Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.
If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.
Print advertising is dead, they say. Conde Nast is closing magazines because of plummeting ad pages. Newspapers are shrinking into pamphlets, and quite frankly, it's a miracle there's even a physical phone book with Yellow Pages ads anymore.