Showing clients the value you can bring to a situation is at the heart of everything you do, but that doesn't make it easy to accomplish. That's particularly true when you are trying to market a service—something that can't be poked or prodded, tried on or test driven, at least not in the traditional sense. If your primary business is to provide a professional service, presentation becomes all the more critical.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
One of the most tried and true marketing strategies is the use of promotional gifts as a means of inexpensive and effective advertisement, while at the same time making the recipients of the gifts feel appreciated and valued as customers or employees. However, there continues to be a fair amount of debate over the most useful kinds of promotional gift to get your company's message across and boost sales. While there are certain types of gifts that will carry more of a punch in some industries than in others, the traits that make an effective corporate promotional gift tend to be fairly similar across the board. Good promotional gifts have to be useful, relevant, and convey your business's information well. Among the best gifts on all three of these counts are customized notepads bearing your company's details and logo.
A portfolio folder is the perfect packaging solution when you have a large stack of full-sized papers or other documents that need to be given to a prospect, lead, or client. Far sturdier than a standard manila folder, and with greater capacity, these folders tell people they're dealing with a enterprise that understands when details matter.Custom portfolio folders take an everyday item and turn it into a marketing tool, that enhances your brand and can generate referrals in the process.Here are five great reasons to add branded portfolio folders to your selection of promotional items. They pay for themselves, and more quickly than you might think!
You are an expert at helping your clients learn the importance of staging their homes and building an image for prospective buyers. But how often do you give the same consideration to building your own brand image?
The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.
When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.
One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.
Using a QR Code on printed collateral or promotional items can be a great new way to incorporate print with Internet. Using A QR code to encourage "likes" on a Facebook page or to share information through a webinar is a great way to have your message projected directly into a person's phone. After all, what could be more powerful than to have your phone number where a potential customer is most likely to use it?
Sunday morning: things are quiet, people are moving slowly, sleeping in, taking a break from the just finished week of work while gearing up for the next. Many businesses are closed and almost every marketing department is off for the day, but printing continues to work 24/7 at promoting your brand and embedding it into the sub conscience of consumers and buyers everywhere.