Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.
Topics: Advertising, presentation folders, Presentation folder
I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and medium size companies get found on the Internet. They are all about marketing they live and breath it, their CEO just published a book "Marketing Lessons From the Grateful Dead"
Topics: Marketing, Promotional advertising, promotional merchandise, promotional mugs
Web to print has made a lot of news over the last couple of years and for good reason, it saves companies a ton of time and money. In a nutshell Web To Print allows businesses to manage, purchase, and proof all their printed marketing material and promotional items on line. Web to print can save marketing and procurement departments huge amounts of time and give them complete control right from their desktop.
Topics: Advertising, Marketing, postcard printing, Web to Print
Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
Topics: Business Printing, Advertising, Marketing, Scott Brown
Sunday morning: things are quiet, people are moving slowly, sleeping in, taking a break from the just finished week of work while gearing up for the next. Many businesses are closed and almost every marketing department is off for the day, but printing continues to work 24/7 at promoting your brand and embedding it into the sub conscience of consumers and buyers everywhere.
Topics: branded promotional items, printed promotional items, Printed Marketing Materials
In keeping with the theme of putting your brand in front of as many people as possible and keeping it there as long as possible the functional, an attractive desk pad calendar is one of the best values around. How else can you keep your brand and contact information in front of your target audience 365 days a year?
Topics: promotional calendars, branded promotional items, desk pad calendar
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
Topics: Business Printing, Advertising, Promotional advertising, document holders, presentation folders, Presentation folder
A customer recently decided to utilize our Web To Print solution for their business cards. The original goal was to reduce the cost of the cards. they quickly realized a Web To Print solution could provide even more valuable savings by revolutionizing their entire ordering process.
Topics: Business Printing, Save money, Reduce cost, envelope printing, custom stationary, Distribution
I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.
Topics: Advertising, Marketing, Promotional advertising, return on investment
The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Topics: Custom folder, Marketing, Document folders, document holders