Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Discharge Folder Saves Hospitals A Fortune

Posted by Chris Higgins on Tue, Jan 22, 2013 @ 10:41 AM

On October 1st 2012 Medicare began fining hospitals that have too many patients readmitted within 30 days of being discharged. On average these fines will be about $125,000 per hospital in the first year and can rise to 3% of Medicare payments under the new health care law. All of a sudden reducing readmissions is a top priority.

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Topics: Pocket folders, accordion folders, hospital records folder

Promotional Merchandise an Affordable, Form of Product Placement

Posted by Chris Higgins on Tue, Jun 19, 2012 @ 09:51 AM

For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.

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Topics: Promotional advertising, promotional merchandise, branded promotional items

Promotional Merchandise: A Key Tool For B2B Marketing

Posted by Chris Higgins on Wed, May 9, 2012 @ 09:56 AM

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

Desk Pad Calendars: Promotional Gifts That Keep Giving Back

Posted by Chris Higgins on Fri, May 4, 2012 @ 13:58 PM

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. They generally stick around and keep giving back, fulfilling the rule of reciprocity all year long.

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Promotional Merchandise: Give And You Shall Receive

Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

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Topics: Advertising, promotional merchandise, branded promotional items, promotional products

4 Ways Promotional Calendars Deliver Year Round Value

Posted by Chris Higgins on Wed, Apr 18, 2012 @ 10:08 AM

If only you could hang around your customers’ offices to keep them constantly mindful of your business, your brand, and the value of your products and services.

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Topics: promotional calendars, branded promotional items, desk pad calendars

5 Awesome Promotional Gifts That Pay Marketing Dividends

Posted by Chris Higgins on Mon, Apr 16, 2012 @ 09:52 AM

When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.

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Topics: Advertising, green promo products, Marketing, promotional merchandise, customized USB flash drives, printed promotional items

Promotional USB Flash Drives Are Loaded with Value for Your Business

Posted by Chris Higgins on Mon, Apr 9, 2012 @ 09:44 AM

For businesses that have valuable information to share with customers, there’s one promotional marketing gift that stands out above all others in practicality and capacity for delivering promotional results: promotional USB flash drives.

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Topics: green promo products, Promotional advertising, promotional gift, customized USB flash drives

Color Makes Your Printed Marketing More Effective

Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

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Topics: Advertising, Marketing, branding, branded promotional items

Promotional Products Drive Traffic To Your Business

Posted by Chris Higgins on Mon, Apr 2, 2012 @ 09:48 AM

While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items