Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

5 Ways To Use A Portfolio Folder As An Effective Marketing Tool

Posted by Chris Higgins on Thu, Jul 11, 2013 @ 07:00 AM

A portfolio folder is the perfect packaging solution when you have a large stack of full-sized papers or other documents that need to be given to a prospect, lead, or client. Far sturdier than a standard manila folder, and with greater capacity, these folders tell people they're dealing with a enterprise that understands when details matter.Custom portfolio folders take an everyday item and turn it into a marketing tool, that enhances your brand and can generate referrals in the process.Here are five great reasons to add branded portfolio folders to your selection of promotional items. They pay for themselves, and more quickly than you might think!

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Topics: printed promotional items, Portfolio Folder, Portfolio Folders

Survey Finds Consumers Prefer Printed Marketing Materials Over Social Media

Posted by Chris Higgins on Tue, Jul 9, 2013 @ 07:00 AM

Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.

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Topics: Brochure Printing, digital printing, promotional product, promotional items, Printed Marketing Materials

13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Fred Spring on Sat, Jul 6, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?

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Topics: Custom folder, accordion folders, hospital records folder

Desk Pad Calendar: Best Way To Stay On Your Customer's Mind

Posted by Chris Higgins on Fri, Jul 5, 2013 @ 07:00 AM

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Topics: promotional calendars, branded promotional items, desk pad calendar

5 Ways Accordion Folders Enhance Your Brand

Posted by Chris Higgins on Tue, Jul 2, 2013 @ 07:00 AM

Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well.

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Topics: accordion folders, branded promotional items

Promotional Desk Pad Calendar: A Simple And Effective Marketing Tool

Posted by Chris Higgins on Sun, Jun 30, 2013 @ 07:00 AM

Can you think of any ways of ensuring that your brand and message is seen by your leads and clients every single day they come into the office, or even every day of the year?

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Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Custom Real Estate Folders Promote Your Brand

Posted by Chris Higgins on Fri, Jun 28, 2013 @ 07:00 AM

You are an expert at helping your clients learn the importance of staging their homes and building an image for prospective buyers. But how often do you give the same consideration to building your own brand image?

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Topics: branded promotional items, real estate folders, printed promotional items

13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Chris Higgins on Wed, Jun 26, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?

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Topics: Promotional advertising, accordion folders, promotional items

Is Promotional Merchandise More Valuable Than A Super Bowl Ad?

Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM

Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products

Combine Promotional Merchandise With The Web For Big Results

Posted by Chris Higgins on Fri, Jan 25, 2013 @ 11:10 AM

The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.

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Topics: Advertising, Marketing, Promotional advertising, promotional merchandise, printed promotional items