Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.

Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well

Promotional items and printed items are excellent for keeping your company’s name before potential customers. Typically, however, they offer a limited amount of space for presenting your brand to the public. Promotional items, in particular, usually limit you to your logo, maybe your tag line, and your phone number and web address.

Marketers have known for years both print and promotional advertising are effective mediums that drive results but it's always been assumed that neither print nor promotional products have the persuasive effect of television advertising. A recent study disproves that notion and confirms that promotional advertising by itself outranks television and that when promotional products are combined with either print or television the results are even better..

One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.

There are no printed promotional items more practical and used more frequently than deskpad calendars, and for very good reason. Along with other types of printed calendars, they beat every other advertising and promotional medium with an impressively low cost per impression, providing a great return on investment.

Have you ever seen an ad for Facebook? Everyone knows who they are but I've never seen them advertise anywhere.  I've never seen a TV ad, heard a radio ad, seen a print ad, seen a billboard or even a custom poster advertising Facebook and it's one of the biggest companies in the world. The only thing I've seen is a full color Tri Fold Brochure delivered by of all things snail mail!

Strategically printing and mailing information is an outbound marketing approach that works, as long as there is consistency of message or theme.  Creating a brand identity, then consistently and persistently distributing that brand or theme is important to establish an ongoing recognition for the brand.

Printed business cards are important to any business, but when starting a new business they are a critical way to assure that your contact information gets into the hands of prospects and potential customers.  

Searching for business?  How about sending your prospects a flyer?