Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Improve The Effective Value Of Promotional Items With QR Codes

Posted by Jody Raines on Wed, Apr 27, 2011 @ 12:28 PM

What's all the fuss about QR or Quick Response codes and how do these black and white graphic images help promote business?  

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Topics: digital printing, promotional items, quick response codes, QR codes

Earth Day: Think Green When it Comes To Promo Items!

Posted by Jody Raines on Fri, Apr 22, 2011 @ 10:51 AM

Today is Earth Day, a day to celebrate Mother Nature and ponder what we can do as individuals or businesses to help the planet earth. What does this have to do with promotional items?  There are so many choices these days.  Why not make your choices count when it comes to selecting items to promote your business?

There are many reasons that being green and using recycled materials makes sense.  Not only does it help the environment, it also resonates with customers and can help to position your company as responsible and committed to conservation.

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Topics: earth friendly promo products, green promo products, promotional items, promo products

5 Tips: Attracting University Students Through Presentation Folders

Posted by Jody Raines on Wed, Apr 20, 2011 @ 09:52 AM

Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression that you make can influence the end result. Creating a packet of information for prospective students can be challenging.  Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon.  Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.

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Topics: Brochure Printing, Booklets, presentation folders, booklet

5 Tips For Creating Memorable Direct Mail Invitations

Posted by Jody Raines on Fri, Apr 15, 2011 @ 16:19 PM

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Topics: promo items, promotional products, direct mail invitations

Presentation Folders: Today's Best Dressed Sales Presentation

Posted by Jody Raines on Thu, Feb 24, 2011 @ 13:41 PM

Presentation folders can make a great impression when your sales team has a meeting with a prospective client.   Salespeople understand the importance of a great first impression.  Showing up on time, professionally dressed, having a firm handshake are all reasons that you hired them.  When they walk into that big meeting you  want them to be prepared.   

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Topics: accordion folders, Document folders, hospital records folder

5 Considerations To Ordering Custom USB Flash Drives

Posted by Jody Raines on Thu, Feb 17, 2011 @ 10:06 AM

Custom branded USB Drives are a neat promo item that have quickly become a promotional item favorite.  Why? They are useful, a great way to share information, very functional and highly transportable.  In fact, sending large files such as pictures or documents may not be easy due to email limitations, but these larger files can be shared on a USB drive. 

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Topics: Advertising, flash drives, Marketing, usb flash drives, customized USB flash drives

Travel Document Holders: Help To Retain Travel Agency Clients

Posted by Jody Raines on Tue, Feb 15, 2011 @ 19:27 PM

Travel document folders, luggage tag holders, and passport folios are not expensive, yet they can make a big difference in the presentation of documents to your travel agency clients.

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Topics: document holders, travel document holders, travel folders

How To Improve Hospital Customer Rating With Accordion Files

Posted by Jody Raines on Wed, Feb 9, 2011 @ 00:07 AM

Hospitals and medical institutions are competing for patients.  In a tough economy, elective procedures are ignored and even covered medical procedures may be put on hold due to higher and higher co-pays and lower insurance coverage.  Medical facilities are forced to compete for a larger share of a smaller pool of medical expenditures. 

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Topics: accordion folders, Document folders, hospital records folder

Romance Your Customers - Variable Print And Promo Items

Posted by Jody Raines on Mon, Feb 7, 2011 @ 01:06 AM

Custom Designed portfolio mailers, promotional gifts and unique promotional items, when used creatively, can open doors that previously may have been closed.  Sometimes it takes a bit of romance to woo a customer, and what could be more impressive than a three dimensional, custom imprinted gift, tucked inside an especially printed box.  

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Topics: Custom folder, dimensional mailers, promo items

How To Manage Inventory: Corporate Printed And Promotional Items

Posted by Jody Raines on Wed, Feb 2, 2011 @ 12:59 PM

Corporate approved promo items can be a cause of wasted time, conflict and ultimately
frustration for corporate marketing and staff in the field.  The field team doesn’t want to have to check in with corporate to get permission to create materials.  Corporate is charged with maintaining the integrity of the brand, and may not have the time to deal with multiple requests coming in from the field.  It’s an ongoing dilemma. 

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Topics: company store, corporate store, branding, brochures