People have been talking about the death of printing for years but printing ain't dead, in some ways it's more powerful than ever.
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Topics: Business Printing, printing, ROI, Web to Print
Not long ago we published an article about "Marketing With Trash Bags" that discussed how Home Depot is able to get free advertising on every street in town by printing their bright orange logo on yard waste bags that line the street every day in the fall.
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Topics: Advertising, Marketing, Promotional advertising, printing
Marketing on shopping bags is practiced by almost every retail store in the world. It's just another way they can keep their brand in front of as many people as possible. The problem with this is that it's short-lived. Those shopping bags make great walking billboards as you walk through the mall, but once you get home the shopping bag and the billboard promoting the store brand end up in the trash.
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Topics: promotional calendars, branded promotional items, desk pad calendar
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Topics: Brochure Printing, Business Printing, Advertising, ROI
The Home Depot is a very well known brand, one reason for that is they never miss an opportunity to put their name and logo in front of as many people as possible, they even use trash bags as a marketing vehicle.
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Topics: Advertising, Marketing, Promotional advertising
Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.
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Topics: Advertising, presentation folders, Presentation folder
I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and medium size companies get found on the Internet. They are all about marketing they live and breath it, their CEO just published a book "Marketing Lessons From the Grateful Dead"
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Topics: Marketing, Promotional advertising, promotional merchandise, promotional mugs
Web to print has made a lot of news over the last couple of years and for good reason, it saves companies a ton of time and money. In a nutshell Web To Print allows businesses to manage, purchase, and proof all their printed marketing material and promotional items on line. Web to print can save marketing and procurement departments huge amounts of time and give them complete control right from their desktop.
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Topics: Advertising, Marketing, postcard printing, Web to Print
Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
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Topics: Business Printing, Advertising, Marketing, Scott Brown
I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.
However, businesses can learn a lot about generating publicity from both of them.
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Topics: Booklet Printing, Business Printing, Promotional advertising, Document folders, marketing campaign, Scott Brown, lawn signs, Presentation folder, Red Sox, Custom posters