When you're working on building a brand, few things matter more than impressions. Every time someone sees your logo, or your motto, or your colors and they think of you, that makes that person more likely to remember you when they need help.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Simple Business Branding With Custom Sticky Note Cubes
Posted by Chris Higgins on Sat, Jul 27, 2013 @ 07:00 AM
Topics: branded promotional items, Customized Notepads, sticky note cubes
When you're handing off documentation to your clients, how are they receiving it?
Anyone in any corner of the transportation industry know how much paperwork there is to deal with. Customers usually walk away from your desks with a fistful of folded papers, at the least, and often full envelopes stuffed full of various finely-typed material.
Topics: branded promotional items, travel document folder, travel document organizer
Tips For Designing An Effective Travel Document Organizer
Posted by Chris Higgins on Sat, Jul 20, 2013 @ 07:00 AM
Details matter in the travel industry. With margins often razor-thin, you should be looking for every opportunity to fine-tune and optimize your operations. Something as minor as the travel document organizer design you choose can help shave dollars off your overhead, or add dollars to your upsales.
Topics: branded promotional items, travel document folder, travel document organizer
A Custom Appointment Book: The Gift That Keeps On Giving
Posted by Chris Higgins on Tue, Jul 16, 2013 @ 07:00 AM
Promotional items are a great way to keep your company's brand in front of prospective clients and referral sources. Not only do potential customers find the items useful, but the constant visual reminder of your logo, tagline and contact information furthers brand recognition.
Don't believe us? Consider these research studies:
Topics: branded promotional items, Appointment book, Custom Appointment Book
Desk Pad Calendar: Best Way To Stay On Your Customer's Mind
Posted by Chris Higgins on Fri, Jul 5, 2013 @ 07:00 AM
Topics: promotional calendars, branded promotional items, desk pad calendar
Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well.
Promotional Desk Pad Calendar: A Simple And Effective Marketing Tool
Posted by Chris Higgins on Sun, Jun 30, 2013 @ 07:00 AM
Can you think of any ways of ensuring that your brand and message is seen by your leads and clients every single day they come into the office, or even every day of the year?
Topics: branded promotional items, Printed Marketing Materials, desk pad calendars
Custom Real Estate Folders Promote Your Brand
Posted by Chris Higgins on Fri, Jun 28, 2013 @ 07:00 AM
You are an expert at helping your clients learn the importance of staging their homes and building an image for prospective buyers. But how often do you give the same consideration to building your own brand image?
Topics: branded promotional items, real estate folders, printed promotional items
Is Promotional Merchandise More Valuable Than A Super Bowl Ad?
Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM
Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.
Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products
Promotional Merchandise an Affordable, Form of Product Placement
Posted by Chris Higgins on Tue, Jun 19, 2012 @ 09:51 AM
For a fleeting appearance of their product or logo in a movie or TV show, companies spend big money. It’s worth it to them to increase their brand recognition in front of a large, captive audience.
Topics: Promotional advertising, promotional merchandise, branded promotional items