Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Promotional Merchandise: A Key Tool For B2B Marketing

Posted by Chris Higgins on Wed, May 9, 2012 @ 09:56 AM

Read More

Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

Desk Pad Calendars: Promotional Gifts That Keep Giving Back

Posted by Chris Higgins on Fri, May 4, 2012 @ 13:58 PM

Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. They generally stick around and keep giving back, fulfilling the rule of reciprocity all year long.

Read More

Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

Promotional Merchandise: Give And You Shall Receive

Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

Read More

Topics: Advertising, promotional merchandise, branded promotional items, promotional products

4 Ways Promotional Calendars Deliver Year Round Value

Posted by Chris Higgins on Wed, Apr 18, 2012 @ 10:08 AM

If only you could hang around your customers’ offices to keep them constantly mindful of your business, your brand, and the value of your products and services.

Read More

Topics: promotional calendars, branded promotional items, desk pad calendars

Color Makes Your Printed Marketing More Effective

Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

Read More

Topics: Advertising, Marketing, branding, branded promotional items

Promotional Products Drive Traffic To Your Business

Posted by Chris Higgins on Mon, Apr 2, 2012 @ 09:48 AM

While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.

Read More

Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

5 Ways Accordion Folders Enhance Your Brand

Posted by Jane Morway on Fri, Mar 23, 2012 @ 09:20 AM

Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well

Read More

Topics: accordion folders, hospital records folder, branded promotional items

Study Confirms Print & Promotional Advertising More Effective Than TV

Posted by Chris Higgins on Tue, Mar 20, 2012 @ 09:15 AM

Marketers have known for years both print and promotional advertising are effective mediums that drive results but it's always been assumed that neither print nor promotional products have the persuasive effect of television advertising. A recent study disproves that notion and confirms that promotional advertising by itself outranks television and that when promotional products are combined with either print or television the results are even better..

Read More

Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, marketing campaign

Deskpad Calendars: Advertising For The Lowest Cost

Posted by Chris Higgins on Mon, Mar 12, 2012 @ 13:00 PM

There are no printed promotional items more practical and used more frequently than deskpad calendars, and for very good reason. Along with other types of printed calendars, they beat every other advertising and promotional medium with an impressively low cost per impression, providing a great return on investment.

Read More

Topics: branded promotional items, Printed Marketing Materials, desk pad calendars

5 Ideas For Brand Awareness During Summer Months: Promo Items

Posted by Jody Raines on Wed, Jun 1, 2011 @ 11:03 AM

When summer's heat has your customers thinking of the beach, are you able to stay top of mind with them?  How can you get your message into your customers head, or top of mind?  Here are 5 neat summer promo items that can help your message and brand while your clients are vacationing.

Read More

Topics: summer promo items, promo ideas, branded promotional items