Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Promotional Merchandise: A Key Tool For B2B Marketing
Posted by Chris Higgins on Wed, May 9, 2012 @ 09:56 AM
Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items
Desk Pad Calendars: Promotional Gifts That Keep Giving Back
Posted by Chris Higgins on Fri, May 4, 2012 @ 13:58 PM
Promotional desk pad calendars are a textbook example of the rule of reciprocity in action. They generally stick around and keep giving back, fulfilling the rule of reciprocity all year long.
Topics: branded promotional items, Printed Marketing Materials, desk pad calendars
Promotional Merchandise: Give And You Shall Receive
Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM
“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.
Topics: Advertising, promotional merchandise, branded promotional items, promotional products
4 Ways Promotional Calendars Deliver Year Round Value
Posted by Chris Higgins on Wed, Apr 18, 2012 @ 10:08 AM
If only you could hang around your customers’ offices to keep them constantly mindful of your business, your brand, and the value of your products and services.
Topics: promotional calendars, branded promotional items, desk pad calendars
Color Makes Your Printed Marketing More Effective
Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM
You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.
Topics: Advertising, Marketing, branding, branded promotional items
Promotional Products Drive Traffic To Your Business
Posted by Chris Higgins on Mon, Apr 2, 2012 @ 09:48 AM
While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.
Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items
Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well
Topics: accordion folders, hospital records folder, branded promotional items
Study Confirms Print & Promotional Advertising More Effective Than TV
Posted by Chris Higgins on Tue, Mar 20, 2012 @ 09:15 AM
Marketers have known for years both print and promotional advertising are effective mediums that drive results but it's always been assumed that neither print nor promotional products have the persuasive effect of television advertising. A recent study disproves that notion and confirms that promotional advertising by itself outranks television and that when promotional products are combined with either print or television the results are even better..
Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, marketing campaign
Deskpad Calendars: Advertising For The Lowest Cost
Posted by Chris Higgins on Mon, Mar 12, 2012 @ 13:00 PM
There are no printed promotional items more practical and used more frequently than deskpad calendars, and for very good reason. Along with other types of printed calendars, they beat every other advertising and promotional medium with an impressively low cost per impression, providing a great return on investment.
Topics: branded promotional items, Printed Marketing Materials, desk pad calendars
5 Ideas For Brand Awareness During Summer Months: Promo Items
Posted by Jody Raines on Wed, Jun 1, 2011 @ 11:03 AM
When summer's heat has your customers thinking of the beach, are you able to stay top of mind with them? How can you get your message into your customers head, or top of mind? Here are 5 neat summer promo items that can help your message and brand while your clients are vacationing.
Topics: summer promo items, promo ideas, branded promotional items