Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

In business, image means more than we sometimes like to admit.   We all like to brag about our accomplishments, but those take time and energy to convey to a potential lead.  When buyers today are being assaulted by more marketing messages than ever before, they don't always stop to carefully consider your offers.

A lot of the time, buyers are making extremely quick judgments about your company based solely on external appearances.  They have to be impressed by your business's looks before they'll start to investigate its substance.

Title insurance sales is a tricky industry because your "leads" are rarely the end users - they're the real estate companies in between you and property-buyers.   If you want to see insurance sales, you get them through your affiliated estate agents.

Luckily, promotional products can be one of your best tools for building bridges between yourself and your partners.  Largely, this is because good promotional items can accomplish multiple goals at once.  They can:

• Establish you as an authority in the field
• Solve a problem in the agent's life
• Increase brand impressions
• Get people talking about your services
• Convey useful -or vital- information the agent needs
• Bring a bit of fun into an agent's life

Needless re-admissions are an area of increasing concern in our health care industry.

In recent years, the news has been full of stories about medical errors and the serious – even deadly – impact they may have. Although many people are familiar with stories about errors that occur during hospitalization, some of the most common errors occur after patients have been discharged. These errors are due largely to communication errors between doctors and patients, primarily occurring when patients misunderstand discharge instructions, don’t follow instructions correctly or forget them entirely. In fact, a recent study from Yale-New Haven Hospital revealed that three out of four patients left the hospital with incorrect prescriptions or did not understand the medications and their dosing instructions.

When you purchase promotional products as a means of advertising your business, you've got to think about how they'll be used especially if you're a B2B company. If you offer outerwear or shirts, there's a chance the apparel won't be worn in front of potential clients. The t-shirt you give to a referral source might just end up being worn while he or she goes shopping on the weekend which is great if your target is other consumers but if your target is specific business buyers, not so good. 

Keeping the lines of communication open is a key responsibility of a human resources department. Making sure employees are up to date on policy changes, new benefits and other company-related information is a critical apart of keeping morale – and productivity – at their highest.

In general, any time you have an opportunity to come in contact with a customer, that’s an opportunity to build your brand and build the relationship you have with that customer.  One of the best ways to satisfy customers and build your own reputation as a helpful resource is by identifying a problem and then offering a simple – preferably free – solution.

First impressions count. But too often business owners focus on personal impressions without thinking about the impression their company is leaving. Brand reputation isn't just about your website and company social media. It's also about timeless objectives, like customer satisfaction and referrals that occur when you are able to leave a lasting and favorable impression on a customer.

Title companies perform a vital service for homeowners, offering significant peace of mind by providing assurance that they own their homes free and clear. But after the sale, unless an issue arises regarding the title, the title company and the invaluable service it provides can be quickly forgotten. That means that when it comes time to hire a company in the future, you have little guarantee that your name will be remembered. As a result, it’s difficult for title companies to develop long-lasting customer loyalty among consumers.

It's easy to think of print products as being antiquated in today's world of smartphones and iPads, but there's at least one staple of office life that's not going away: The calendar.