Marketing your business using promotional products certainly helps increase name awareness and drive referrals. One of the most cost efficient specialty items is customized notepads. This product is extremely versatile and lend itself to tons of uses in the business world.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Have you ever seen an ad for Facebook? Everyone knows who they are but I've never seen them advertise anywhere. I've never seen a TV ad, heard a radio ad, seen a print ad, seen a billboard or even a custom poster advertising Facebook and it's one of the biggest companies in the world. The only thing I've seen is a full color Tri Fold Brochure delivered by of all things snail mail!
Printed business cards are important to any business, but when starting a new business they are a critical way to assure that your contact information gets into the hands of prospects and potential customers.
People have been talking about the death of printing for years but printing ain't dead, in some ways it's more powerful than ever.
Printing is alive and it's everywhere. I saw something the other day that read "If you can read this printing ain't dead" that's more true today than ever. printing lives because it communicates, it educates, it let's you promote your message, and if you're clever, it makes you money.
I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.
However, businesses can learn a lot about generating publicity from both of them.
Among the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card. Simple, inexpensive, easy to carry, and expected in any encounter, the ubiquitous business card is your brand image in your pocket. It's probably the most common form of brand advertising, and your most common marketing opportunity. It's the staple in the stable of your business printing.
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
A customer recently decided to utilize our Web To Print solution for their business cards. The original goal was to reduce the cost of the cards. they quickly realized a Web To Print solution could provide even more valuable savings by revolutionizing their entire ordering process.