One of the best aspects of branded promotional products is how they can continue to drive sales long after the first sale. Unlike most advertising, which is transient, a good promotional item can live on in someone's desk for months, or even years, providing ongoing messaging and impressions.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
It's easy to think of print products as being antiquated in today's world of smartphones and iPads, but there's at least one staple of office life that's not going away: The calendar.
Promotional items can sometimes seem like an uncertain marketing investment, since their impact is virtually impossible to track. You can't know for certain what sort of impact you're having. Even with billboards, you at least know on average how many cars are passing beneath them.
Marketing on shopping bags is practiced by almost every retail store in the world. It's just another way they can keep their brand in front of as many people as possible. The problem with this is that it's short-lived. Those shopping bags make great walking billboards as you walk through the mall, but once you get home the shopping bag and the billboard promoting the store brand end up in the trash.
In keeping with the theme of putting your brand in front of as many people as possible and keeping it there as long as possible the functional, an attractive desk pad calendar is one of the best values around. How else can you keep your brand and contact information in front of your target audience 365 days a year?
Imagine that your favorite clients, the ones who keep giving you repeat business, gave you permission to put a giant promotional billboard in their offices -- reminding them to call you.