Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

One of the most tried and true marketing strategies is the use of promotional gifts as a means of inexpensive and effective advertisement, while at the same time making the recipients of the gifts feel appreciated and valued as customers or employees. However, there continues to be a fair amount of debate over the most useful kinds of promotional gift to get your company's message across and boost sales. While there are certain types of gifts that will carry more of a punch in some industries than in others, the traits that make an effective corporate promotional gift tend to be fairly similar across the board. Good promotional gifts have to be useful, relevant, and convey your business's information well. Among the best gifts on all three of these counts are customized notepads bearing your company's details and logo.

Standing out and getting noticed is always a concern for any business, but in recent years, it's become even more critical. Today, you're not just competing with local organizations; you're potentially up against the entire Internet.

Walk through any supermarket or major retailer like Target or Walmart and it's clear that companies big and small invest a fortune to package their product in a way that stands out from the crowd. But what if your product is information, or more specifically important documents that your customer must retain and refer to over and over again?

You put a lot of time and money into building your company’s brand. Choosing the right packaging for the right situation can be very effective in supporting your brand management efforts. Packaging is a big part of the overall feeling a customer has after working with your company, make sure that when the transaction is complete your clients walk away with a quality package that will make them remember you and the services you provide.

When you're working on building a brand, few things matter more than impressions. Every time someone sees your logo, or your motto, or your colors and they think of you, that makes that person more likely to remember you when they need help.

When you give a promotional item to a client, you're tossing a metaphoric bottle into the oceans. You'll never know what happened to that item after it leaves your sight; you can only hope that it successfully leads them to one day call your firm for help.

When you're handing off documentation to your clients, how are they receiving it?
Anyone in any corner of the transportation industry know how much paperwork there is to deal with. Customers usually walk away from your desks with a fistful of folded papers, at the least, and often full envelopes stuffed full of various finely-typed material.

Details matter in the travel industry. With margins often razor-thin, you should be looking for every opportunity to fine-tune and optimize your operations. Something as minor as the travel document organizer design you choose can help shave dollars off your overhead, or add dollars to your upsales.

Promotional items are a great way to keep your company's brand in front of prospective clients and referral sources. Not only do potential customers find the items useful, but the constant visual reminder of your logo, tagline and contact information furthers brand recognition.
Don't believe us? Consider these research studies:

Making your business stand out among competitors can be a challenge. With so many ways to disseminate information, it's easy for your message to get lost in the crowd.

A portfolio folder is the perfect packaging solution when you have a large stack of full-sized papers or other documents that need to be given to a prospect, lead, or client. Far sturdier than a standard manila folder, and with greater capacity, these folders tell people they're dealing with a enterprise that understands when details matter.Custom portfolio folders take an everyday item and turn it into a marketing tool, that enhances your brand and can generate referrals in the process.Here are five great reasons to add branded portfolio folders to your selection of promotional items. They pay for themselves, and more quickly than you might think!